99 SPAM-Words That Crush KPI’s

E-mail marketing has hundreds of pros, but also some cons such as SPAM filters that put your e-mails in a Pandora box and users don’t even know about their existence. Today we discuss the words that e-mail providers find in your letters promptly and redirect them to the SPAM folder.

At Mailfire we work with international clients and create e-mail campaigns for users all around the globe. That is why we are aware about these words and want to share them with you. Have you use ever used any of these 99 words that scream “SPAAM”?

Here is a small bonus! Get acquainted with the phrases that might seem to be a good idea but in reality, e-mail providers find and block them.


Please read
Terms and conditions
Information you requested
Important information regarding …
This isn’t spam
This is not spam
We hate spam
What are you waiting for?
Will not believe your eyes
You are a winner
You have been selected


Print out this list, learn it by heart or just keep in mind that you can find it on Mailfire’s website. We have tested the effect these words and phrases have on e-mail deliverability. That’s why we want to help you avoid stress. Learn on someone else’s mistakes and achieve success faster.
Should you have any questions, feel free to contact us. We are always happy to help you!

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